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The daily press. (White Plains, N.Y.) 1929-????, December 27, 1929, Image 6

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Persistent link: http://dev.nyshistoricnewspapers.org/lccn/sn2001062090/1929-12-27/ed-1/seq-6/

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REGINALD HBBER Sir. Heber. the *on of ifr * Ire, Reginald rtfbfr of Id Gtai lew avenue. «u honored at ’ liege hanqur! given at the Grei dge Congregational Church. Hr student at Amherat College. gucsla present: jr Physoh also holiday season. Entertains Before Scarsdale Dance Mis* Elizabeth Feldmelr. daugh- ter of Mr. anil Mrs Carl W. Feld- •meier. of Montrose road. Scarsdale. entertained at dinner at -The Sca'ri- | dale Wom.tr* Club before the Sen ­ ior Subscrtptiop Dance held Wed ­ nesday evening at he 'Scarsdale Golf Club. Those pre»ent Ineluuded ! the Misses Rogene ’ .Corey, Caroline [ Atkinson. Mary Jo Newman. Hotl Ludlow and the Messrs Gordon Simpson. Carlton Bucher, Robert\ Hogg. ..Robert Handley and George j Smith. - •object When firs' organized In Wrstchezter County »u to encou ­ rage the, people of the county to sing and thousands of men ar.d wo- ‘ men in all communities have en ­ joyed thn privilege of singing un ­ der.* professional director and per ­ forming In concert with an orches ­ tra fn each unit, the community spirit is generally strengthened and In -the whole district there has de ­ veloped a co-operation with Just the e Orth. | nry Still-.j Bertrnmsj ' Couatd. Burr Austin. Hud er. Paul Courteoul, Huj Jeau Webb. Fred Morn* aid Hehqr. Dr and Mr* Paj-son and Mr. and Mrs art White. ■rtnlng partlea of i0 n dinner and lr. and Mra. Mau- of T5 Beech Hill in Saturday even- Club. ' bright Eli rial. per formed ■Mowing from Scarsdale: Mlsa ilnj|dji]r is I hr third debu- from ScaYsdaln to make her Colby ’ s parent* In Llewellyn i. J. There will he no bridal Miss Bloomfiigdalr yrats. hut this scaaon ahe has been extensively feicil In New York and i-puniy circles. On Ihe occasion of her debut she wore white and rose (affeta. and Mrs. Bloornlngdalr wore red brocade. The decorations ai. ’ perry Society which had i published- I! contains Ellraheth G. Cranra and vaior McClellan of Sears 1 r*ll as some by Faith Van rgh Vila*, a former real- ' *1 4 o'clock by Mis* Martha Whit- temore. cellist, a concert artist who ! Is a pupil of Casals: Katharine Cul-1 [ yer, soprano, who l* known in the ' radio and concert field and t*' now , [director of vocal instruction In An-1 [demon College In South Carolina; ar.d Mra. Buchanan, who will give >-q brief--talk -on — early mmlc MU I play a group of pftces on the davt- | Mr*- Buchanan, who leaches in flcarsdale aeveiraTHay* a' weftCTtM I studied the clavichord and harpsi ­ chord under Arnold Dolmetach l» England. BRIDGE-TEA Mlsa Charlotte Hammersfahr. the ; daughter of Mr. and Mra. A. C. I Hammerzfahr of Bronxvllle, enter ­ tained with a bridge lea at the 1 Bronxvllle Women'* Cluh | GAVE DANCE acres On Afternoon of January Fourth. et and Swim- in-Hudson. for Jane Patter- ming Club. Ardsley- I tlielr daughter, Mi* stand on -for the cold nod damp ribs up while one sings, they may 1 velop colds.- they may waken ! tks who have Just sunlf into tired i imber from exhaustive parties or, tying' Santa Claus to their ehll- en through Ihc earlier morning i The children's moving piefuras at I the Children's House in Greenacres a week from tomorrow afternoon. .Saturday, January 4. at 3 o'clock, wilt have a \double-header'' pro ­ gram. ?h».pk$nr»-'wMt conrtst of Harold Lloyd In \Grandma's. p«ty\ and a picture of an old folk legend. \The Wishing Ring.\ which was produced by the famous French di ­ rector, Maurice Tournier. Mary Sack sen. Mias Dorothy Laist. Mis* Rogene Corey. Miss Margaret V.'eber and Mlsa Winifred Gore, \nri the Messrs Richard Gore. Jo- Ha rts dale Eastern MU* Anita Mi l»» nod Mrs. J I Greenrldge i Star Elects Officers Mrs Eva Canfield of Brambach venue waa elected Royal Matron i the annual meeting of the Court WINTER PRUNING CO-HOSTF.SfteS Miss Aline Van Vlack, daughter of Mr.'and Mr* Wagner Van Vlack of RronxvIHe. and Mis* Doris Tuck ­ er, daughter of William Ellsworth Tocker of Bronxvllle. entertained jointly last night at the Field Club with a dinner dance?' . PARKVIEW GARDEN Apartments 87 North Broadway, While Plains ' Experienced 1 Gardeners Troy ’ s Garden Nurseries te Royal Matror id at re. Btegms members of the r of the Order ( SON FOR J. F. Of.NET'S ! Mn'and Mrs “ j. F. .Olney oT Ifit • Sterling t.venue are receiving'con-1 , gralulailona today upon the birth- [Of thSIr third child. • son. at. Uia. | White Plain* Hospital on Tuesday i ' --- : . • •t 1 CUCPHUNE 9200 THE DAILY PRESS, WHITE PLAINS. N. FRIDAY. DECEMBER, 27,1920. 9200 News m Social Girdles of Whke Plains hud Vieiuity Bridge Party \ Is Event Of Yesterday Miss Virginia Sellars Enter ­ tains Friends at Delight ­ ful Affair At Her Home On Church Street. he holiday season' erday afternoon by Sellars, daughter of Mr. losepb B. Sellar*, at her home at A Church atreeL Prize* were won >y Mias Katherine 'Bancroft. Mlzs •race Fowler and Miss Muriel leyer. • . Others present Included the Mhu- ■s Katherine Lumbard. Marjorie tmith. Elizabeth Towne, Lorraine Rollins, Vivian Whpeler, Dorothy • ttolle. Jean Richards. Ellzabelh ■ -auclihordt. Marietta Hughes. Mm- hn English. Elizabeth Conjcliu. fc I ad.vs Hobby. Eleanor Coles. . _ Ulzabeth Bariretl. Eloise Cheney, •della Carpenter. Katherine Buck ee. Dorothy Lloyd. \ Marjorie .arnrd. Mildrfd Chapman and leva Fenno. vlrs. Ryder Wed To Mr. Richard Everiss Today lerern.ony Takes Place at 11 O'Clock This Morning at the Hitchcock Memorial Church In Scarsdale. The wedding of Mrs. Mildred Ry- of Hcathcotc road, Soared ale Mr. Richard Everiss of New idle took place at eleven o'- i this morning at the Hltgj.1- MunorTat Church. The Revrr- id.George Smyth performed the Mrs. Ryder had as her only nt- Mrs. Oliver Knlerlm . of Vernon, and Mr. William of .New Rochelle was best On Extra Trip Visits Children 5tr Nick, at Lions Club An ­ nual Party. Brings Many Gifts to Fifty Delighted __ Children. Santa Claus relumed to White additional visit when children attended the an- Lions Vacationing Many Dinners „ Precede Gay Social Event Scarsdale Hostesses F.ntci- , tain Gucsff Before Rril- j liant Annual. Senior Sub ­ scription Dance at Club. Several dinner partita preceded the annual subscription dance on 1 Christmas night whlch-tv ’ h placet at the ScarsAle Golf Club. 'The enclosed'dlntnjf porch, wish I ilie tables removed from the floor.; furnished extra space for the guests. A large lighted tree and decorations of tvergreena were.hung , Among tho^en'.rrtalnlng at din- [ ner br'fnre the dance were Miss < Elizabeth Feldmrier. Miss Marlon Had lock. Miss Anne Miller and Mira Jane Robbins. TO EI-F.CT OFFICERS • White Platfls Council, 1783. Royal | Arcanum, will hold Its regular semi ­ monthly meeilng tonight. Owing •.n the bad storm on the night of the last meeuiig the election of or fieri .4 wa>' po-i-ponrd and will be held tonight, following -the routine Connie Manning: three'..vmingulrrs j- [who danced and* sar.R prettily for : j the other children. nnd.Horry Spag- : 1 nola, who gave * violfn solo. Young i George Juft. Jr., dlscleoeda talent ; 1 for r merry mood I a loud of the uimbled lint Kama Claus waa on his w j \ e the excitement Increased amo: he children. Saptn Qaun enter imld shouts and cheers and evei uie sang' \Jingle Bells 1 ' to grt College Boy Given Party On Birthday 'Reginald Ilebcr. Student at Amlifrst. \js Feted at Ban- , quet Held at Grpcnridgc { Congregational. * t A ftrge white birthday cake on a silver tray resplendent with lighted red randies, and amusing gifts from his many friends was the pleasing surprise for Reginald Hebei, a stu ­ dent at Amherst College, last night at the college.banquet held Gwrbrdlg* Congregational Church: AlTnng tables beautifully decoral with red candles and rvergrt i« ifeber E Choral Society to Be Organized In Scarsdale CHdrua To Be Trained for Participation fn AmjuaJ County Music Festival fn May. Scarsdale is to have a choral ao- elsty. U »a* announced this waek, following negotiation between Mrs. Kats Wanssrschsid. **xscuUve sac- * ratary of the WsstchesteT County Choral Society, and the Westchee- | ter Conaervatory 'of Music The ; Conservatory\ has been asked to or- | gamze and train a local chorus to ; sing at the sixth annual County Music Festival next spring. It will [ be aided in the work of orgamza- tlnn by the Music flection of the Scarsdale Woman * Club of which Mr*. E. M. Holden is ihe ehalr- MISS HARRIET RAY The 'dhUphter of Mr. and Mrs. Reginald P. Ray of Crane avenue, is home for the holidays from Wells Col- : lege, whei'n she is a senior. . Newspaper Advertising ' Tested » « . Direct Mail Experiment A 'Failure D IRECT-BY-MAIL advertising is of little value to retail merchants, and most of it is prepared for a frerride into the waste basket, ” Kenneth Collins, ex ­ ecutive vice-president and director of publicity of R. H Macy <fc Co.. New York department store, declared in an address Thursday, Oct. 10, 1929, at the Con ­ vention of the Direct Mail Advertising Association, held at the Cleveland Public Auditorium. Mr. Collins spoke on \What Is the Matter With Direct Mail Ad- ertlBin g?\ Asserting that approximately ST, 500,000,000 was spent on advertising in the United States last year and [that one-third of Uiat sura was expanded on direct mail advertlslngrMr.'ToTIfna said : 'Retailers floundered about with this form of ad ­ vertising and then threw away more than their share of the millions. I am convinced that it was thrown away, not only in the wrong use of direct-by-maii advertising, but also in many cases in the use of this form of advertising, when the equivalent amount of money spent in the newspapers would have been far more effective. 'It is not particularly kind of me to make this re- Imark before a convention of men whose energies are primarily directed toward the furtherance of this form of advertising. Yet the facts all point in the other direction so far as retail stores are concerned. And, I take it( we are all anxious to discuss facts and not fancies. 1 may say without reservation that every experi­ ment I have ever heard of in which the retailer has suddenly decided to displant newspaper and mag­ azine advertising entirely by direct-mail advertising has resulted in complete failure. It is too costly, per unit, and too selective to meet the needs of any large lize, growing establishment. “ 1 am led to the conclusion that newspaper*adver ­ tising is still by far the best buy in. the department and'specialty shop field.” - w£*i° nK Emllr Yrs-y. ufnsvirvr Tracy) Georg\ Trnry. Jr.. George Just. Jr.. Edith Just. Robert F. Hull. John D. Hull. Jon Diehl. Arthur H. Taylor. Jr-. Bur run. K Taylor. Rose Bambaxe. Jean H. Nu ­ gent. George. R. Nugent, Mabel Heat) ’ . Rrtty Brown. Phoebe Hold ­ en. Jane Stearns. Edythr McCarthy. John A. ’ McCarthy. Emmnrie Hill. Lorraine Stahl, Marion Johnson- Katherine Hallock. Jean Hallork. I Charles \V- Hallock. Jr.. Peggy Goble. Marion Lembju*. Arvontca Watkins. Eileen Walki^a, C Doug- I lag Vunck. Edmund McMahon. Lew i McMahon. Frnnclit Rogers,jfThgpigg Pier. Francis Follmnn, Jolin'Bhet- 1 wood, Paul Krar.'n, Uu^dl Kerim. Norma Karlen. Bubble HarVoj;. j Kenneth Stowell. Edward Thlell. | Stephen Roach. -Ul.rry P.landwrir | Ion Flood. Belty..Flood. BiUy^M' Nicolai Mrdmkbff. director of it\ Conservatory, la negotiating for , ennipetrn*. an^ well-known direc- hf i “ e-ime io Scarsdale tn train fie Chorus and plan* to create a ho rat unit which will cot only b* ' -cotrn'y soolely. but build Itself up Into er* for special work. Detailed announcements will be made in the immediate future at to the time of rehearsals which Will probably start in the early part of . January, and In the meantime re ­ gistrations will be received at the Conservatory office, at 990 Poet road Aid info rma tion given out as to the plans for the society' It I* not necessary to be ■ pro ­ fession*! of a highly trained finger lo participate in tne work of Ihe society. It Is pointed out. It* mbb-r [ A ncient Custom of Carol Singing Revived Each Year by Scarsdale Makes Formal • Residents; Bring joy t o Ch ildren gow to Society at Delmonicos vcifhbo.rlv Friendship Prompts j Annual Carolling : 0>errmag--J^ ' r n Traditions Carried Out Each { „ \ eai oy Citizens- i rfn '\ * Anne G. Colby Is Married To W.H.Vanderbilt j *jw*L Wedding March Sounds To- 1\ \ rnrk Tn United States. r neighbors isi ^ day for Members of Two ' ftrariiaale's ehnrat sneiety wi» 0 V. loin Ihe Westchester Bociety-for it* - Most rrommez^ramilie^ first music rentiv*i m the new ' \ Center building on the- Parkway just north of White • ------- ” j mains. An especially attractive ;, v Yoik. Deo. 37 (tlPI — The I program has been arranged for the wedding, march sounded today f^ | Ij'wn^h^VolUsw- _______ members of two of Ihe moat prorol- • log soloists: Lucre!i»-Bori. soprano: , hem families In Ihe United States Edward Johnson, tenor. Donald Jr. anil Mrs. Lewis Bleomingdalc. .** Mis* Anne Gordon Colby, p ' .. ............ wiimnt Rood. Srarfdal\ gave *■ pared lo become the wife or \ ice at Dclmonlea'a on Monday i I' 1 **11 ** Vanderbilt. :hi !•> Introduce to society their !« A wrcrShny simple \n r^nti Jgh'.er, Miss . I.nura Bioolying-] ,n ‘ Miss Laura Bloomingdnlc Is . Introduced at Charming- [ !y Appointed Party In ■ New York. Mrs. Buchanan Will Entertain 4 j piaee. on. Pnpham road, uv* •■is.;exenu At Reception : '•.•r^ ’ SSITwK.'RS'Sr Scarsdale and White Pla Residents Will Go 1 o [ i Stqinway Hall In New , j,, York Sunday. i\ , attendan:* and me opiy . wilt be present when * IXr. -Harry Emerson Fosdlek reads ihe. service wilt he members of the Colby and Vanderbilt families. The bride, the daughter'of Mr. and Mrs. Everett'Colby, will wear a gown of Ivory-colored panne ve|. vet of princess atyle, ddprncd with Special New Year ’ s Service To Take Place Presbyterian Church Will. Be the Setting for Impres­ sive Ceremony This Sun ­ day Evening. * big ' Delmonico s wrA ... . ......... .. . urn-l ’ viih the ChrlafmiM season < — of ] ,n pl*re by orange blosaom*. , t met ;&«|I hern pfnwTn* evergrsone. with j Vanderbilt la the son of the late i Farewell lo carol I polnsetUaa. Alfred Gwynne Vanderbilt and a i 19M wl |] be tha them* of a spaela' : i ,*«*>•; — ... 1. .. „. thrill debut at Delmonicos. a facthirh V ’ 1 derbllt. . their , mada this occasion even more In-i ---- . — , — bvtsTian Church. Sunday night. The S.O.S. Club w and neigh-1 (hry sink into have had j | nK the later Chrii of ajnglng the j me thought of thd happiness they heir neighbors ' brnught to and took home from lornlng Very : those small shul-ms ihnt aft- so l ,fn Westchester County Poetry Anthology Double Header \j Program Will Be Presented The volume I- presented by Its editors as \a fair cross-section of the work being done by tha Poetry Society of Westchester County.\ Twenty-eight members of the so- ciefyTiaveTfiKtrnmrrd -------- Will Be Feted __This Evening Mr. nnrl Mm. Henry Cauns- bery of Harvard Court Will Be Hosts to Church Group. Mr and Mrs. Henry Lxiujsibery of 14 Harvard Court will entertain the S. -G. 8- at, the Presbyterian Church tonight at their l«»me. major part of ‘ the service will be given over to music and poetry, ac ­ cording to the Rev Thoms'a F. Wat ­ kins. pastor. The order of worahlp follows : Prelude, \Adore and be Stlt!\ — Anthem. \Fear Nbt Te O Ishael — flpteker. • Quartette Jffertory. \Nowell. Nowell — Barb Anthem. I Will Uft Up Mine Cyea — Rogecs. Solo. There Is No Death' — OKars. ism O. Stearns Vs Three Kings ' — Hop- Miss G:lia Read Is Bridge Hostess James Wallace Laist. Charles Dqn- lap Frederick Weber. Richard Hartnw and Midshipman Richard Matter, house guest of the Laist* Betrothal Told By Parents Dr. and Mrs. Walter Hunllngtoa Rollins of 9 Woodland pUes. an ­ nounce the engagement of Ihetr daughter. Lota to Mr. H. Ronald Beeson df Stamford. Conn. The wedding will he an event at February. ' \ r . o. i The S. O- S Bridge Club of the Presbyterian Chure* art- mast , night ht the hWne of Mt -and Mr*. -- ----------------- — ----- — at « M»k - ■i

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